Beyond Traditional Wireless
Beyond Traditional Wireless
Helping Verizon break free of
traditional wireless.
In a world where every wireless company offers unlimited service on a good network for a low price, Verizon came to us with a big and urgent challenge. Help build a new wireless company from the ground-up by designing a service experience people will value more than bars.
Our approach was fast, holistic and
human-centered.
With a group of 43 of highly engaged customers, our multi-disciplinary team worked across the organization to uncover the true nature of the business problems and gain deep behavioral insights into people's lives.
We integrated research, strategy, and interaction design to craft learning experiments that paired with hands-on prototypes to make smarter, more informed decisions and uncover new value for the company.
Visible Co-creation
Visible Co-creation
Rally around the insight; people want more than data, talk and text – they crave effortless connection to their digital life.
Focusing on both utility and removing barriers to getting the most of our digital lives, our team designed with customers until an end-to-end experience emerged that pushed the boundaries of wireless into new & valuable territory.
Collaborating across the organization, our team designed a unified experience across every customer touchpoint.
Product
Designing digital experiences that put customers in the center by personalizing and connecting to the culture, music, entertainment that matters most to them.
Support
Transforming the support experience from a brick and mortar to a purely digital experience. Elevating support beyond solving problems into a keystone of the customer experience.
Marketing
Aligning UX and brand strategy to create a truly authentic, stand out experience across the entire customer journey.
Social Good
Integrating social impact into the experience to help bridge the digital divide in school systems around the USA.