Johnson & Johnson's
7 Minute Wellness for New Moms App

Helping moms to be at their best for them and their baby.

Partnering with Johnson & Johnson's Health and Wellness group, we researched, designed and created an innovative new mobile app for expecting and new Mom’s.

Multi-touchpoint digital experience

The problem we went to solve is a big one – Moms lack the energy they need to enjoy their pregnancy and recover. To get quick momentum, we prototyped a solution, designed to help balance mind and body and got it in the hands of Moms to learn. The research showed traction behind the approach, so we went deep to design and develop an experience for Moms that flowed between phones, watches and TV.